How We Work

More due diligence, less re-work

Predictability and consistency are key to routinely delivering outstanding marketing content. FFC’s standard approach prioritizes doing more research and collaboration up front to minimize rounds of revision and shorten delivery timelines.

By ensuring that everyone’s expectations are well aligned before a project begins, we can deliver great content exactly as you want it, exactly when you need it.

Here’s how we do it:

Step 1: Kickoff Call/SME Interview

New campaigns or long-form assets (white papers, eBooks, reports, and solution briefs) all begin with a gathering of select stakeholders from your team and FFC to agree on basic parameters. These 60-minute calls are designed to establish the key messaging and specific topics within the piece — what is the message, what is the solution, and why should readers care?

Customer success stories include a customer interview in lieu of a kickoff call and FFC will provide both your team and your customer with an approved list of questions 1-2 business days before the interview.

Short-form content such as blogs or contributed articles usually require just a short, basic outline to begin and often do not require a kickoff call.

Step 2: Content Brief and First Draft

After the kickoff call, FFC will compile a content brief for your asset and share it with your team for feedback and approval. The content brief will highlight:

• The target audience for the asset

• Key messages and/or value propositions to include

• Potential or likely objections from the reader to consider during drafting

• A content outline

Once your team has approved the content brief, drafting can begin

Step 3: Drafts and Revisions

FFC knows that copy is only one piece of great marketing content, so each draft includes recommendations for titles, subtitles/headers, and callouts and graphics throughout the piece.

All FFC projects include two (2) rounds of revision. Customer success stories/case studies also include a review cycle for end customers. Additional rounds of revision are available at an extra charge.